Posted on March 21, 2025
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Check out the Ajax Signature Sign at Pat Bayly Square and show your support for our local businesses!  

The Ajax sign at Pat Bayly Square (55 Bayly Street West) shines in red and white as a powerful symbol of solidarity amidst the ongoing tariff challenges affecting Canada. This initiative reflects the Town of Ajax's commitment to standing united with local businesses, residents and the broader Canadian community during these critical times.  

Check out the signature sign and share photos as a reminder for all to shop local and help all those affected navigate this difficult time.   

The Town remains committed to supporting businesses, entrepreneurs and the community, as they continue to drive the Town’s growth in sustainable and innovative ways.  

Quote

“Our businesses and communities that we all know and love are experiencing challenges out of their control, and although they are resilient, I encourage everyone to come together to show support by shopping local and spreading awareness. The Ajax sign is more than just a landmark; it’s a beacon of our community’s values. By lighting it in red and white, we are sending a clear message of solidarity and strength. I want to thank our businesses, entrepreneurs and community members for all that you do.” – Shaun Collier, Mayor and CEO, Town of Ajax  

Quick Facts

  • In Ajax, over 75 businesses, employing 4,000 people, are impacted by these challenges.  
  • The Town of Ajax, along with our Business Supports & Engagement Team, is working with our partners, including Invest Durham and Invest Ontario, to support local businesses affected by these tariffs.    
  • Please visit ajax.ca/tariffs to stay up to date on the Town’s ongoing response. Questions can be directed to our Business Supports & Engagement team at priority@ajax.ca.    
  • The Ajax Signature Sign can be found at Pat Bayly Square (55 Bayly Street West). The sign was installed as a symbol of civic pride, attraction and placemaking.  
  • The Town of Ajax will actively represent its thriving business community at Hannover Messe 2025, where Canada takes the spotlight as the Partner Country. This conference provides an opportunity for Ajax to connect with international businesses, explore new markets and advocate for the local business community, fostering growth and resilience in the face of economic challenges.  

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