Skip to Main Content
Logo for the Town of Ajax featuring the slogan "By the Lake" and two curved lines in red and orange.

We Use Cookies

This website uses cookies to ensure you get the best user experience. By continuing to use this website, you consent to our use of cookies. Learn about our Privacy Policy.

Week-long campaign recognizes girls in sport and opportunities to get involved

The Town of Ajax is recognizing International Day of the Girl with a week-long Elevate Girls campaign running from October 5 – 11, 2026. The campaign will focus on celebrating the achievements of girls and women in sport while raising awareness of the barriers that can impact participation.

Throughout the week, videos featuring perspectives on females in sport and local Olympic athlete, Sadé McCreath, will be released on the Town’s social media channels.

The community will also have opportunities to take part in an Elevate Girls sports prize pack contest and visit in-person activations at the Town’s three recreation centres.

For more details on this week-long campaign, visit ajax.ca/ElevateGirls.

QUOTES

“International Day of the Girl is an opportunity to celebrate the talent, determination and achievements of girls and women in our community, while recognizing that barriers to participation in sport still exist today. Through Elevate Girls programming and this week-long campaign, we’re creating more opportunities for girls to get involved, feel supported and see what’s possible in sports and beyond.” – Shaun Collier, Mayor and CEO, Town of Ajax

“Sport and recreation can play an important role in building confidence, developing skills and creating connections. Through Elevate Girls, we’re continuing to provide welcoming opportunities for girls to participate, try something new and remind them that they always belong.” – Chris Vida, Director of Recreation & Culture, Town of Ajax

“Elevate GirlSport Camp has been such a fun and memorable experience for me! I got to try a bunch of sports that I had never tried before. I met two Olympians while I was at camp, which made it even more special! I was also really happy to meet and connect with other girls. I made new friends, learned about their interests, and found out about some of the things we have in common. I had such a great time at Elevate GirlSport Camp and I’m so glad I got to be a part of it!” – Leiya, Elevate GirlSport Camp participant

QUICK FACTS

  • The Elevate Girls, International Day of the Girl campaign runs from October 5 – 11, 2026.
  • International Day of the Girl is recognized annually on October 11.
  • Videos will be released throughout the week highlighting girls and women in sport, with the final video on October 11 featuring local Olympic athlete, Sadé McCreath.
  • From October 5 – 11, residents can enter online for a chance to win one of three Elevate Girls branded sports kits. All entrants are welcome.
  • On October 10, Elevate Girls activations will take place at three Town recreation centres (McLean Community Centre, Audley Recreation Centre and Ajax Community Centre), featuring information tables, Elevate Girls balloon and sticker giveaways and contest ballots for a chance to win one of three Elevate Girls branded sports kits.
  • On October 10 and 11, the Town’s recreation customer service staff will wear purple, the colour of Elevate Girls branding, to raise awareness and celebrate the campaign.
  • The Town’s Elevate Girls programming focuses on building pathways to sport for girls and women. The Recreation & Culture department works towards creating an equitable recreational sport space by focusing on programs, training and marketing and promotions.

LEARN MORE